Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this.
This theme continues our trend of creating a “big tent” space where marketing scholars from across the discipline come together. It recognizes that marketing is both influencing (and being influenced by) a diverse set of forces from across the business world and academe. This also presents opportunities to engage the world of practice where marketing departments are taking on more complex roles and collaborations.
A full list of conference themes along with information on the submission process is contained in the call for papers. Extended Abstract guidelines found here.
Jacob Goldenberg
IDC Herzliya
Juliano Laran
University of Miami
Andrew Stephen
Oxford University
Current Registration Rates:
Member: $550
NonMember: $850
Doctoral Student: $350 (to register online go to the doctoral registration site )
Rates will increase by $100 on 23 January 2018.