Presenter: Amy White-Jones, Senior Brand and Marketing Strategist, Restaurant Brands International (RBI)
Being and remaining relevant is a challenge to the competitive landscape and something every marketer faces at one time or another. Keeping up with trends and customers constant changes and demands requires a solid brand strategy. It’s the difference between being good or GREAT!
Key Takeaways:
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Why being authentic to your customer matters
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Being agile and creating methodologies for quick response
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Developing strategies for “disruptive” marketing