Building a Brand that People Will Love (or Possibly “Hate”)

Venue

Lawrence Tech University, Science Auditorium

21000 West 10 Mile Road, Southfield, MI 48075

Southfield, MI, US, 48075


Presenter: Eoin Comerford, CEO of Moosejaw


Please join us and Eoin Comerford, CEO of Moosejaw as we discuss successful branding tactics. Comerford will also give additional insight behind Walmart’s acquisition of Moosejaw, and what this means for the future of the Moosejaw brand. 


How do some companies manage to create brand loyal consumers? And once this relationship is established, how do they ensure its longevity? The secret to a successful brand relies in establishing a clear and consistent identity during each interaction. 


Key Takeaways:



  • Aligning your brand identity with your overall mission.

  • Strategies for building your brands desired reputation.

  • Instances in which sacrificing a sale is necessary.