Building a Brand that People Will Love (or Possibly “Hate”)


Lawrence Tech University, Wayne H. Buell Management Building (M218)

21000 West 10 Mile Road, Southfield, MI 48075

Southfield, MI, US, 48075

Presenter: Eoin Comerford, CEO of Moosejaw

Please join us and Eoin Comerford, CEO of Moosejaw as we discuss successful branding tactics. Comerford will also give additional insight behind Walmart’s acquisition of Moosejaw, and what this means for the future of the Moosejaw brand. 

How do some companies manage to create brand loyal consumers? And once this relationship is established, how do they ensure its longevity? The secret to a successful brand relies in establishing a clear and consistent identity during each interaction. 

Key Takeaways:

  • Aligning your brand identity with your overall mission.

  • Strategies for building your brands desired reputation.

  • Instances in which sacrificing a sale is necessary.

** Room Change **
We will be in the Wayne H. Buell Management building, room M218 
Building #2 on