DETROIT SPARK SERIES: Influencer Marketing with the Outloud Group



440 Burroughs Street, Detroit, Michigan 48202

Detroit, Michigan, US, 48202

The new marketing trend, Influencer marketing, a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Join AMA Detroit and The Outloud Group for an opportunity to discuss what the new marketing trend is all about: influencer marketing. Come check it out after work and bring a colleague! Appetizers will be provided 2 drink tickets are included in ticket price. Additional beverages can be purchased via cash bar.  


Key takeaways:

  • What is influencer marketing?

  • What does an influence do for a brand?

  • How would a brand go about selecting an influencer?

  • How much does this cost compared to other medias?

  • How can someone become an influencer?

  • Share some examples of leading “influencers”?

  • How can your firm support Detroit marketers looking to add this to their mix?

Room: The Garage


  • 5 – 5:30 p.m.: Networking

  • 5:30 – 6:30 p.m.: Presentation

  • 6:30 – 7 p.m.: Q&A 

About the Outloud Group:

A Detroit-based influencer marketing agency that creates and executes strategic campaigns. What does that mean? It’s simple: we help brands tell their story and drive sales through YouTubers and influencers on other social media platforms. We live and breathe cutting-edge new media, but our business is founded on old-fashioned relationships. New Media. Old-Fashioned Relationships. We’re a growing team that’s carved out a strong niche in the influencer marketing world. We embrace our Midwest roots and believe that our grounded straightforward approach sets us apart in a world of glitz, glam, pomp, and circumstance. Grounded in the Midwest. Competing Globally.

Ticket includes hors d’oeurves and 2 drink tickets. Additional drink tickets can be purchased at event. 

Space is limited.