The new marketing trend, Influencer marketing, a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
Join AMA Detroit and The Outloud Group for an opportunity to discuss what the new marketing trend is all about: influencer marketing. Come check it out after work and bring a colleague! Appetizers will be provided 2 drink tickets are included in ticket price. Additional beverages can be purchased via cash bar.
What is influencer marketing?
What does an influence do for a brand?
How would a brand go about selecting an influencer?
How much does this cost compared to other medias?
How can someone become an influencer?
Share some examples of leading “influencers”?
How can your firm support Detroit marketers looking to add this to their mix?
Room: The Garage
5 – 5:30 p.m.: Networking
5:30 – 6:30 p.m.: Presentation
6:30 – 7 p.m.: Q&A
About the Outloud Group:
A Detroit-based influencer marketing agency that creates and executes strategic campaigns. What does that mean? It’s simple: we help brands tell their story and drive sales through YouTubers and influencers on other social media platforms. We live and breathe cutting-edge new media, but our business is founded on old-fashioned relationships. New Media. Old-Fashioned Relationships. We’re a growing team that’s carved out a strong niche in the influencer marketing world. We embrace our Midwest roots and believe that our grounded straightforward approach sets us apart in a world of glitz, glam, pomp, and circumstance. Grounded in the Midwest. Competing Globally.
Ticket includes hors d’oeurves and 2 drink tickets. Additional drink tickets can be purchased at event.
Space is limited.