DETROIT SPARK SERIES: Influencer Marketing with the Outloud Group

Venue

TechTown

440 Burroughs Street, Detroit, Michigan 48202

Detroit, Michigan, US, 48202

The new marketing trend, Influencer marketing, a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.


Join AMA Detroit and The Outloud Group for an opportunity to discuss what the new marketing trend is all about: influencer marketing. Come check it out after work and bring a colleague! Appetizers will be provided 2 drink tickets are included in ticket price. Additional beverages can be purchased via cash bar.  


 


Key takeaways:




  • What is influencer marketing?




  • What does an influence do for a brand?




  • How would a brand go about selecting an influencer?




  • How much does this cost compared to other medias?




  • How can someone become an influencer?




  • Share some examples of leading “influencers”?




  • How can your firm support Detroit marketers looking to add this to their mix?






Room: The Garage




Schedule:




  • 5 – 5:30 p.m.: Networking




  • 5:30 – 6:30 p.m.: Presentation




  • 6:30 – 7 p.m.: Q&A 






About the Outloud Group:


A Detroit-based influencer marketing agency that creates and executes strategic campaigns. What does that mean? It’s simple: we help brands tell their story and drive sales through YouTubers and influencers on other social media platforms. We live and breathe cutting-edge new media, but our business is founded on old-fashioned relationships. New Media. Old-Fashioned Relationships. We’re a growing team that’s carved out a strong niche in the influencer marketing world. We embrace our Midwest roots and believe that our grounded straightforward approach sets us apart in a world of glitz, glam, pomp, and circumstance. Grounded in the Midwest. Competing Globally.




Ticket includes hors d’oeurves and 2 drink tickets. Additional drink tickets can be purchased at event. 


Space is limited.