Making Research Matter: Integrating Insights Throughout the Organization


Lawrence Technological University

21000 West 10 Mile Road Conference Room T-410, Southfield, MI 48075

Southfield, MI, US, 48075

Making Research Matter: Integrating Insights Throughout the Organization

Shelly will discuss the development of a process the Pistons instituted to make research more relevant and
memorable in all of their internal business departments.

PRESENTER: Shelly Bouren, Research Manager, Detroit Pistons

Prior to the Detroit Pistons, Shelly worked in the financial sector for several institutions including Crestmark Bank as a Vice President, Marketing Analyst and Chrysler Financial as a Senior Project Manager.

LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI  48075

  • Room M336, Buell Management Building (3 rd floor). This is directly across from Donley North Student

  • If you come in the main door of the Buell building, you are on the correct floor.  Go to the left,
    down the hallway, and make another left at the Office of the Dean.  The room will be on your left
    side, right above the atrium.

What can I bring into the event?
This is a brown bag lunch event – Everyone attending should bring their own lunch.

Who should attend this meeting?

 You should attend this session if you want to get ideas on how to optimize your yield of insights from qualitative research projects.


About the AMA Detroit Marketing Research Shared Interest Group (SIG): 

The AMA Detroit Marketing Research SIG was developed to support and enrich the marketing research professionals’ development and networking in the Detroit region. The meetings will be informal, but organized. Ideas for discussions and learning/training will come from the SIG and be provided by the SIG.

 Questions? – AMA Detroit MR SIG Committee:

Dave Pagnucco (; 248-373-7451)


A very special thank you to LTU and for helping to put this MR SIG event together:

Donna Kress – Lawrence Tech University