Market Research: The Essential Role of Trust in the Consumer Experience


September 17


11:30 am - 01:30 pm

Event Category:



AMA Detroit


Lawrence Technological University

21000 West 10 Mile Road

Southfield, MI, Buell Management Building, Room M336, 48075

AMA Detroit Market Research Event: The Essential Role of Trust in the Consumer Experience

Michelle will discuss how trust is woven into every consumer decision, and how brands can build and nurture trusting relationships with consumers.

PRESENTER: Michelle Ruiz, Managing Director – Consumer Insights, J.D. Power

Michelle is the Managing Director for J.D. Power’s Consumer Insights group.

Prior to joining J.D. Power, Ms. Ruiz worked for Fiat Chrysler Automobiles (FCA), Ducker Worldwide, and Electronic Data Systems (EDS) where she held a variety of account management, marketing research, and consumer insights roles.

LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075

  • Room M336, Buell Management Building (3 rd floor). This is directly across from Donley North Student
  • If you come in the main door of the Buell building, you are on the correct floor. Go to the left,
    down the hallway, and make another left at the Office of the Dean. The room will be on your left
    side, right above the atrium.

What can I bring into the event?
This is a brown bag lunch event – Everyone attending should bring their own lunch.

Who should attend this meeting?

You should attend this session if you want to get ideas on how to optimize your yield of insights from qualitative research projects.

About the AMA Detroit Marketing Research Shared Interest Group (SIG):

The AMA Detroit Marketing Research SIG was developed to support and enrich the marketing research professionals’ development and networking in the Detroit region. The meetings will be informal, but organized. Ideas for discussions and learning/training will come from the SIG and be provided by the SIG.

Questions? – AMA Detroit MR SIG Committee:

Dave Pagnucco (; 248-373-7451)

A very special thank you to LTU and for helping to put this MR SIG event together:

Donna Kress – Lawrence Tech University