WEBINAR: The Backlash Against Smartphone Addiction: Understanding its Impact on Gen Z

Smartphone addiction exploded into the national consciousness in 2017 with a torrent of media coverage. We learned that Silicon Valley intentionally designs apps to be super-addictive, that a huge percentage of kids have developed smartphone addiction, and that this is damaging them emotionally, cognitively, socially, and physically.

Anyone working in a marketing-related function, and who keeps abreast of demographic and cultural trends, must ask the following questions: What are the underlying dynamics of this backlash? How might it evolve over time? What broad cultural shifts might it bring?

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