AMA Virtual MarTech Conference 2018

We all use technology—but are you using the right marketing technology in the right way? Top minds in the martech industry will give you tips and tricks for choosing the best technology for your needs, and using those tools to their fullest capacity. Join us for actionable presentations on budgeting, planning and agile data use.

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Content Marketing World 2018

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld.

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WEBINAR: The Backlash Against Smartphone Addiction: Understanding its Impact on Gen Z

Smartphone addiction exploded into the national consciousness in 2017 with a torrent of media coverage. We learned that Silicon Valley intentionally designs apps to be super-addictive, that a huge percentage of kids have developed smartphone addiction, and that this is damaging them emotionally, cognitively, socially, and physically.

Anyone working in a marketing-related function, and who keeps abreast of demographic and cultural trends, must ask the following questions: What are the underlying dynamics of this backlash? How might it evolve over time? What broad cultural shifts might it bring?

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2018 AMA Winter Academic Conference

Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this. 

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