Founded in 2013, the AMA Detroit Marketing Research SIG (Shared Interest Group) was developed to support and enrich marketing research professionals' development and networking in Metro Detroit.

Meetings are informal but organized. Ideas for discussions and learning/training come from and are provided by the Marketing Research SIG (MR SIG).

Who should attend?

  • AMA members, non-members or students interested in marketing research
  • Marketing researchers and those interested in marketing research in Metro Detroit

What are MR SIG events like?

MR SIG events are brown bag lunch activities typically held at Lawrence Technological University. These events are more informal than other chapter offerings; consisting of a discussion leader leading a lecture or round table discussion.

For more information, contact Dave Pagnucco at


Past Events


  • Is Artificial Intelligence Redefining Marketing (and Market Research)?: Jan Leon Woznick, PhD

  • The Long-Term Outlook for the U.S. Automotive Market: Haig Stoddard (Sr. Industry Analyst, WardsAuto)

  • Applications of the KANO Model: Bill Rosen (Technical Director, General Motors Global Market Research Group)


  • Marrying Market Research and Competitive Intelligence: Anne Herron (VP, AIM)

  • What Makes an Effective TV Ad?: Kevin Elder (Sr. Director, Neilson)

  • Crisis, Choice & Change: Conducting Marketing Research in a Chaotic Globalized World: Michael Francesco Alioto, PhD (VP of Global Methods, Gongos Research)


  • Community Change: Engaging Through Data: Erica Raleigh (Data Driven Detroit (D3))

  • Principles of Good Research: It's All About Insights: Joel Lieberman (Sr. Manager, General Motors Global Market Research Group)

  • Communicating Data with Executives and Stakeholders: Mike Soave (Sales Manager, iDashboards)

  • Industry Disruption Being Driven by Big Data and What Market Researchers Can Do to Exploit the Opportunity: Scott Miller (CEO, Vision Critical)


  • Creative Storytelling Using Research: Tim Wieland (VP, Airfoil PR) and Helena Dobbins (Social & Digital Manager, Airfoil PR)

  • Overview of B2B Research with Drucker Worldwide: Joanne Ulnick (CEO)

  • Overview of the Qualtrics online research software: Andy Specht (Associate Market Research Manager, Cengage), Lori Schoenenberger (Market Research Director, Cengage)

  • Intro to SAS: Business Analytics and Business Intelligence Software Program: Jim Mulcrone, PhD (Director of Research Services, Maritz Research), Kevin Cagle (Sr. Decision Analyst, Maritz Research)


  • Identifying Areas of Interest: Dave Pagnucco (Clarity Research LLC), Donna Green (Ferris State University), Betsy Reichert, Kim Robinson, Chris Samfilippo (University of Michigan - Dearborn)