Past Events

AMA Detroit offers a variety of events for marketers of all levels. From networking mixers and career building to digital, traditional and research-focused marketing, our goal is to provide Metro Detroit marketers with the tools and resources you need to succeed. Check out our past events to learn more.

Digital Summit Detroit 2017  |  Sept. 12-13, 2017

Cobo Center, Detroit MI
Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry-leading brands learning practical, actionable solutions they can immediately apply back at the office.
Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Content Marketing World  |  Sept. 5-8, 2017

Huntington Convention Center of Cleveland, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your audience.
We offer more than 150 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas that you can shake an orange stick at.
To see what #CMWorld is all about, check out this video: https://youtu.be/AgRee6sqag

Marketing the Detroit Sports Experience | Wed., Aug. 9, 2017 from 6-8 p.m.

Comerica Park, Detroit, MI
Join us for a fun evening out at the Tigers game! We will start the evening with a pre-game sports marketing discussion with Ron Wade, Director of Marketing, who will be bringing additional guest speakers from the Detroit Tigers. Then stick around for the game and some networking with fellow marketers.
Tigers game ticket included in the price!
Voucher for a hot dog, chips and soft drink also included.
Agenda:
  • 5:00 – 5:40 Registration (If not there by 5:40 tickets will be at will call)
  • 5:40 – 6:00 Make your way to the presentation area (Location will be sent to those that register)
  • 6:00 – 7:00 Presentation and Q&A session with Ron Wade, Director of Marketing
* Registration and presentation location will be sent to those that register prior to the event.

Market Research SIG: Is Artificial Intelligence Redefining Marketing (and Market Research)?  | Wed., July 19, 2017 from 11:30 a.m. - 1:30 p.m.

Lawrence Technological University, Southfield, MI
  • What is Marketing Artificial Intelligence?
  • Is AI Redefining Marketing Research?
This session will feature three or four guest panelists; a Google “Digi” search of the AI topic; and (we hope) some spirited discussion between the audience and panelists on the AI topic. We’d love to see a full house debate this topic. 
Discussion Leader: Jan Leon Woznick (“Dr J-“). Known as “Dr. J-“ in the marketing/marketing research community, Jan Leon Woznick spent three-plus decades working for local, national and global ad agencies and marketing services firms. Dr. J- is uniquely qualified to lead this discussion based on his expertise in focused research, strategic insights and targeted communications for a multitude of clients in highly differentiated industries.

May Networking Mixer | Tues., May 9, 2017 from 6-8 p.m.

Brass Rail Pizza Bar, Detroit, MI
An opportunity to socialize and connect with professionals Stop by after work and feel free to bring a colleague! Appetizers will be provided and a Cash bar will be available. within all areas of Marketing. Members and Students enjoy free admission!

4th Annual John Gongos Scholarship | Wed., April 27, 2017 from 6-8 p.m.

Innovation and Change in the Market Research Industry
6 PM: Registration, Networking, & hors d’oeuvre
7 PM: Welcome: Mike DiGiovanni, Executive in Residence; College of Engineering & Science Dean’s Advisory Board; Economics Professor. Co-Director, GM Student Corps Program
7:15 PM: Andy Norton, Executive Director, Global Market Research, Volume Forecasting, and Competitive Intelligence at General Motors
All proceeds will support the John Gongos Scholarship Fund
Sponsorship Opportunities: Contact Matt O’Mara below:matt.omara@cranbrooksearch.com

April Networking Mixer (75th Anniversary)

Tuesday, April 18, 2017 (6:00 - 8:00PM)
Join the AMA Detroit Chapter in a special celebration and an opportunity to socialize and connect with professionals within all areas of Marketing. Meet AMA Board Members, expand your network, hear about upcoming events, and learn how you can get involved as a volunteer or member.
AMA Detroit celebrates its 75th Anniversary, stop by after work for dessert and enjoy a chance to win a raffle giveaway. Cash bar will be available.
Members enjoy free admission!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

Consumer Pulse: Healthcare Marketing Trends & Insights

Thursday, April 13, 2017 (6:00 - 8:00PM)
Join us and Mark Bohen, Senior Vice-President & Chief Marketing and Communications Office at Beaumont Health as he shares insights on the latest health care trends and discusses how rising consumer influence is transforming the industry.
Leading health care institutions understand that the path to market leadership relies on leveraging consumer insights through a data-driven approach. The notion of serving customers and not just patients is radically changing healthcare service delivery and outreach. We will explore Beaumont case study on its rebranding efforts citing strategies that can be applied to the customer journey across multiple sectors. Mr. Bohen will share insights from Beaumont’s comprehensive research initiative involving more than 1,300 consumers.
Takeaways:
- Insights on the latest trends in the health care industry
- How to leverage consumer insights using a data-driven approach
- Strategies for developing a differentiated and engaging ad campaign
About the speaker:
Mark Bohen is senior vice president and chief marketing and communications officer at Beaumont Health, Michigan’s largest health care system, based on inpatient admissions and net patient revenue. In this role, Bohen will be responsible for providing operational and strategic leadership for Beaumont’s marketing and communication functions. This includes ensuring Beaumont delivers on its brand promise to patients and communities; leading digital and communications strategies; overseeing organizational messaging; and engaging internal and external stakeholders through a comprehensive marketing plan.
Before joining Beaumont in 2016, Bohen was a member of the executive team at Assurant, Inc., a Fortune 300 specialty insurance company based in New York, New York with a major focus in health care. He served as senior vice president, Marketing and Innovation, for nine years. Prior to this, Bohen served as senior vice president of Marketing and Customer Relations in Assurant’s Employee Benefits division in Kansas City, Missouri; as vice president of Consumer Marketing for McCain Foods, Inc. in Toronto; and as a brand manager for Nabisco Biscuit Company in East Hanover, New Jersey.
Bohen earned his Master of Business Administration from Duke University and a bachelor’s degree in Marketing from Syracuse University.
Location:
Qazi Family Auditorium-Beaumont Hospital, Troy
44201 Dequindre Road
Troy, MI 48085

Market Research SIG: The Long-Term Outlook for the U.S. Automotive Market

Wednesday, March 29, 2017 (11:30AM - 1:00PM)
Market Research: Special Interest Group Event
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI  48075
- Conference Room T-410
- Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
- Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
FEE: No charge for everyone!
BROWN BAG LUNCH: Everyone attending should bring their own lunch.
Synopsis:
This session will discuss the long-term health of the U.S. market, highlighting developing trends, such as the 2025 Fuel Economy Regulations, advanced driver assisted systems (ADAS) and autonomous vehicles.
Discussion Leader: Haig Stoddard
Haig Stoddard is Senior Industry Analyst, WardsAuto, serving as their chief forecaster and market analyst. WardsAuto has covered the auto industry for more than 80 years, serving those within automakers, dealerships, suppliers and others serving or observing the industry with a wide range of information products. WardsAuto's flagship product is WardsAuto.com, a comprehensive online resource, and community filled with unique news, data and analysis, with full access available as a premium subscription. In partnership with AutoForecast Solutions, WardsAuto provides global vehicle and powertrain production forecasts. Plus, the company operates the WardsAuto Interiors Conference, WardsAuto UX User Experience Conference, and Wards 10 Best Engines.
Haig has followed the auto industry for three decades, starting as a reporter and editor for WardsAuto before transitioning to a market analyst. He has spent most of his career at WardsAuto, with stints along the way at a third-party information provider forecasting North American vehicle production, and as a vehicle sales analyst at General Motors and a major supplier. Since returning to WardsAuto, he has served as the company’s lead in-house analyst overseeing several of the information provider’s data products and tools, including North American production and vehicle and powertrain sales forecasts.

 


March Networking Mixer

Tuesday, March 21, 2017 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

Applications of the KANO Model | AMA Detroit MKT SIG Event

Thursday, February 23, 2017 (11:30AM - 1:00PM)
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075
- Conference Room T-410
- Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
- Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
FEE: No charge for everyone!
BROWN BAG LUNCH: Everyone attending should bring their own lunch.
PLEASE RSVP to Dave Pagnucco:
dpagnucco@clarityresearch.net; (248) 373-7451
Synopsis: This session will explore the background, implementation, and interpretation of the Kano Model. The Kano model is especially useful for prioritizing low cost, or “free” features (e.g. software based feature content, etc.)
Discussion Leader: Bill Rosen
Bill Rosen is a technical director, General Motors Global Market Research group. He leads a team of professional market researchers with a focus on automotive features and customer facing technology; option packaging; and infotainment usability research. They do qualitative and quantitative research using local and global market research suppliers plus they make extensive use of GM’s proprietary online panels They are responsible for project framing, study design, supplier relationships, research execution, data analyses, insight development, and presentation of findings to leadership.

February Networking Mixer

Tuesday, February 21st, 2017 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

Targeting Prospects Via Marketing Automation

Thursday, February 16th, 2017 (6:00 - 8:00PM)
Join us and the founder of Biznet to hear how creating a lead generation and the nurturing system can create success.

Takeaways:
- Why Marketing Automation is essential to modern marketing programs
- How to understand the technology driven ecosystem to generate and nurture sales prospects
- Why marketing professionals with marketing automation expertise are desirable in the next wave of marketing agencies

Meeting Agenda:
6:00 - 6:45 Registration and Appetizers
6:45 - 7:30 Presentation
7:30 - 7:45 Q&A
7:45 - 8:15 Networking
Location:
Fifth Avenue
215 West 5th Street
Royal Oak, MI 48067

January Networking Mixer

Tuesday, January 17th, 2017 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

November Networking Mixer

Tuesday, November 15th, 2016 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

LinkedIn Workshop

Thursday, November 17, 2016 (10:00 AM – NOON)
A FREE introductory workshop in which our professional resume writers will walk you through how to create a profile, develop content, connect with individuals and groups, and LinkedIn photo tips. Bring a copy of your resume!
Optional: Workshop participants are eligible to receive 75% off a LinkedIn profile headshot ($300 value) immediately following the workshop. To reserve your spot, select “LinkedIn headshot” from the ticket options. First five (5) individuals to register will receive a LinkedIn photo session for FREE.
Address:
PNC Building | Beaumont Annex, Classroom
2755 West Big Beaver Road
Troy, MI 48084

October Networking Mixer

Tuesday, October 18th, 2016 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

Digital Summit Detroit 2016

October 11th & 12th, 2016
Detroit’s definitive digital marketing gathering is October 11-12!
Join hundreds of your peers and get the scoop on the latest digital marketing trends and practices from leading brands such as Google, Pinterest, Salesforce, Visa, Refinery29, AOL, Pandora, Marketing Profs, Seth
Godin and much more! Fill your brain with essential topics including Content Strategy,
Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Email, Search,
Analytics & Data, Video and much more! Special keynotes by bestselling author Seth Godin and
Marketing Prof’s Ann Handley.
See the full program/speaker list and Register HERE
Use promo code AMA50 and get $50 off your pass.
Only a limited number of seats available!

September Networking Mixer

Tuesday, September 20th, 2016 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

Content Marketing World 2016

September 6th - 9th, 2016 (Cleveland, OH)
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your audience.
They offer more than 150 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas that you can shake an orange stick at.
Use discount code "MEDIA100" and save $100 on your registration!
MORE INFO/ REGISTER HERE

August Networking Mixer

Wednesday, August 24th, 2016 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067
Monday, August 8th, 6:00 - 8:00 PM
Valassis Talent Search
Valassis is hiring and they want to meet YOU! They are looking to fill the following positions immediately: Client Coordinator, Client Program Coordinator, and Associate Targeting Analyst. Join them at Bar Louie, Livonia, MI to learn more about the company and the positions available!

June Networking Mixer

Wednesday, June 15th, 2016 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

May Networking Mixer

Wednesday, May 18th, 2016 (6:00 - 8:00PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
Location:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

The Story of Content: Rise of the New Marketing

Tuesday, May 10th, 2016 (6:00-9:00PM)
Join us for the screening of The Story of Content: Rise of The New Marketing documentary. Enjoy light snacks, popcorn and a chance to win a raffle.This will be a screening of a 43 minute documentary along with a discussion, moderated by Michele Linn, VP of Content at Content Marketing Institute.
Documentary Synopsis:
Since cavemen were drawing on walls to sell sticks, content has been fundamentally transforming business. But now more than ever content is disrupting the traditional marketing approach. Why? Because consumers are in complete control of what they want to engage in. Twenty-five years ago big brands controlled the message through advertising and big media companies controlled the airwaves and printing factories. Technology has changed the game. Consumers can ignore advertising and irrelevant content at will. To break through the clutter, brands need to tell remarkable stories that are worth listening to…and they are becoming the media in the process. Preview here: The Story of Content Marketing
About the Moderator - Michele Linn, VP of Content at Content Marketing Institute
An award-winning content marketing executive with two decades of experience spanning B2B technical communications, marketing communications, product marketing, freelance writing, and consulting for Fortune 1000 companies in a diverse range of industries. Thought leader who contributes to digital publications such as Forbes, Content Marketing Institute, and Marketing Profs. With a laser focus on audience and business goals, she is known by clients and colleagues for her practical, approachable, and effective writing style and positive, “get it done” attitude. Recently named one of Folio’s 2015 Top Women in Media (Corporate Visionary). A firm believer in having your personal mission statement that drives everything you do.
Location:
Fifth Avenue
215 West 5th Street
Royal Oak, MI 48067

What Makes An Effective TV Ad?

Tuesday, April 26, 2016 (11:30am - 1:00pm)
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075
Conference Room T-410
Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
FEE: No charge for everyone!
BROWN BAG LUNCH: Everyone attending should bring their own lunch.
PLEASE RSVP to Dave Pagnucco:
dpagnucco@clarityresearch.net or (248) 373-7451
Discussion Leader: Kevin Elder
Kevin Elder is Senior Director, Client Solutions at Nielsen, located in Southfield, Michigan. He has worked in the automotive industry for over 20 years for four different automotive manufacturers (Ford, Mazda, Hyundai & Chrysler). Roles he has served in include: marketing, consumer experience, franchise development and finance. His current role involves consulting with Automotive clients on improving marketing effectiveness and return on investment for TV, Digital, & Social marketing.
Synopsis:
This session will take you through a brief overview of what key measures help great ads break through the clutter. Note, the average person is exposed to 300 TV ad impressions per day or 91,000 per year.
Thursday, April 21st, 2016 (7:30 AM-6:30 PM)
FUEL Leadership Detroit
FUEL Leadership is offering all Detroit chapter AMA members special discounted pricing to their FUEL: Detroit event on April 21 at Sound Board in Motorcity Casino.
This event features some of the most successful individuals in business and media, including Michael Strahan, Martha Stewart, John Varvatos, and Jaques Panis. For a full list of speakers and additional event details, visit fuelleadership.com.
Location:
Sound Board
2901 Grand River Ave.
Detroit, MI 48201

3rd Annual John Gongos Scholarship Event

Thursday, April 7, 2016 (6:00-9:00PM)
The AMA Detroit and the Michigan State University MSMR Program invite you to attend this event featuring Paul Ballew, Global Chief Data & Analytics Officer at Ford Motor Company.
All Proceeds will support the John Gongos Scholarship fund.
The Management Education Center
811 West Square Lake Road
Troy, MI 48098
6:00 PM: Registration, Networking & hors d'oeuvre
7:00 PM: Welcome: Mike Perugi, Practice Leader/Principal Consultant at Acxiom
7:15 PM: Keynote Speaker: Paul Ballew, Global Chief Data & Analytics Officer, Ford Motor Company
8:00 PM: Q&A
About John Gongos and the Scholarship
John Gongos was founder and CEO of Gongos Research. John formed the marketing research firm in 1991 and with the help of his talented team built it into a multi-million dollar company serving companies such as Hallmark, Best Buy, General Motors, Chrysler, and many others.
John and his firm were instrumental in helping found the Master of Science in Marketing Research program in the Broad School. The firm continues to be a key partner in serving on the Advisory Board, providing internships and full-time jobs to MSMR students, and being a leading advocate of the program. The MSMR program has graduated 88 students since its beginning and currently has 45 students enrolled in the full-time and online programs.
John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity.The John Gongos Scholarship program is designed to pass along John’s vision for our industry through the direct support of the MSMR program at Michigan State University.
For more information, please contact Matt O'Mara at matt.omara@cranbrooksearch.com Office: 248-593-6876

Elevate your Career in this ever-changing Marketing and Media Environment

Thursday, March 24, 2016 (6:00-9:00PM)
AMA Detroit Advertising, Marketing & Media Career Panel: Elevate Your Career in an Ever-Changing Marketing and Media Environment.
Are you developing the skills you need to flourish in your career?
What skills are most sought after by employers . . . and command the best salaries?
How has our business evolved to better serve our customers?
These and other questions will be examined at the AMA Detroit Marketing Career Panel.
AMA Detroit created this panel with you in mind – whether you are:
Entering the marketing industry
You’ll learn:
Top skills sought-after by hiring managers
How to negotiate salary and benefits
How to match your skill set with the many marketing job titles
Refining your mid-career skills
You’ll learn:
What salaries are appropriate, given your job classification
How to make yourself more marketable in your firm
Technologies to enhance relationships with your customers
Re-engineering your senior-level skills,
You’ll learn:
Ways to more effectively use social media to support your business
How content marketing has evolved to support multi channel use
The role of big data to better serve customers
Customer behaviors enabled by mobile marketing
Panelists:
Jeremy Bowler, SVP-Market Strategies International
Jim Edwards, CEO-Spry Ideas
Tom Talbert, EVP Group Media Director at Campbell Ewald
Wade Callahan', Partner at Strive Creative
Location:
University of Michigan-Dearborn, FCN-Quad E
19000 Hubbard Dr. Dearborn, MI

March Networking Mixer

Wednesday, March 2, 2016 (6:00 - 8:30PM)
Join us for a networking night out, drinks and an opportunity to socialize with other marketing professionals from media, advertising, to marketing research and digital marketing. Meet with AMA Detroit board members, expand your professional network, learn about upcoming professional events, volunteer opportunities, etc.
So stop by after work and feel free to bring a colleague! We will provide light appetizers and a raffle giveaway. As always, a cash bar will be available. Hope to see you there!
LOCATION:
Blackfinn Ameripub - Royal Oak
530 South Main Street
Royal Oak, MI 48067

Marketing, Sports & Entertainment: A Night Out with the Detroit Pistons

Thursday, February 4th, 2016 (5:00pm - 10:00pm)
After a successful night out with the Detroit Pistons last year and much demand, AMA Detroit has planned another exciting night out with the Detroit Pistons for you! We’ll begin with a presentation on Sports and Entertainment Marketing from a member of The Palace Marketing Professionals Panel, then we’ll enjoy the Pistons/New York Knicks game, along with some AMA Detroit exclusive, post-game exciting activities.
Your ticket package will include:
Sports and Entertainment marketing presentation
One upper bowl game ticket
A $5 food voucher to be used at Palace vendors
Exclusive Pistons Gift
A post-game shot and photo-op on the court
Event Day Breakdown:
Registration & Networking 5:00-5:45 pm
Speaker: 5:45 pm
Game: 7:30 pm
Important Information:
The speaker presentation is at 5:45 pm in the Chairman's club
Registration starts at 5:00 pm in the Dodge Atrium (used to be called the West Entrance)
Parking fees $15.00
Students are required to provide an active student ID upon arrival and registration for admission.

DBusiness Breakfast Series featuring Jack Aronson

Tuesday, February 2nd, 2016 (7:30 - 9:30 AM)
The DBusiness Breakfast Series is held six times per year, with each event showcasing the business leaders, professionals, and editorial features from the current issue. Join DBusiness on Tuesday, February 2 and enjoy a strolling breakfast hosted by RJ King, Editor of DBusiness and hear from local entrepreneur Jack Aronson. After selling his longtime business, Garden Fresh Gourmet in Ferndale, last June to Campbell Soup Co. for $231 million, Jack Aronson shares his story of launching two businesses, Great Fresh Foods and Clean Planet Proteins, both located in Clinton Township.
7:30-8:30 AM: Registration & strolling breakfast
8:30-9:30 AM: Jack Aronson, Garden Fresh Gourmet
Location: Great Lakes Culinary Center, 24101 West Nine Mile Road Southfield, MI 48033

Consistency and Trust: Essentials of Building Loyalty via the Customer Experience

Thursday, January 28th, 2016 (6:00 t0 8:00pm)
How do you gain trust? Through consistent and repeated actions, over time. And once you've gained trust, you can build loyalty. But what if you're giving your customers different messages based on where they interact with you? You're missing out on major opportunities.
In Scott's talk, you'll learn:
Where customers look for trusted information
Why transforming your online presence alone isn't enough
The steps you'll need to take to do the things that matter to consumer
About Scott Monty:
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media, and marketing. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.
Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and
Complimentary hors d'oeuvres will be served and cash bar available.

“Crisis, Choice & Change: Conducting Marketing Research in a Chaotic Globalized World” | AMA Detroit MKT SIG Event

Tuesday, January 26th, 11:30am - 1:00pm
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075
Conference Room T-410
Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
FEE: No charge for everyone!
BROWN BAG LUNCH: Everyone attending should bring their own lunch.
Discussion Leader: Michael Francesco Alioto
Michael Francesco Alioto is Vice President, Global Methods at Gongos Research, located in Auburn Hills, Michigan. He has been conducting marketing research for over 25 years and global research for over 15 years. He has been involved in product and services development, branding, and marketing studies from both a qualitative and quantitative standpoint. He heads Gongos’ global and multicultural efforts as well as research within the automotive sector. Michael is a frequent speaker at AMA and ESOMAR conferences and is an adjunct faculty member for the Michigan State Graduate Program in Marketing Research and at Walsh College.
Synopsis:
This session will take you through a typical marketing research exercise from project conception to insights curation with a specific look at the global environment and how it impacts what we need to consider and do for a typical global study. The session will be illustrated with real-world examples from both the automotive world and other sectors. At the end of the session, the audience will have an understanding of the impact of globalization on the role of the marketing research discipline.
Who should attend this meeting: Anyone interested in conducting global research studies.

Meet the 2015-16 AMA Board

November 19th (6:00PM - 8:30PM)
Where: Detroit Beer Company (1529 Broadway St, Detroit, MI 48226)
Don’t miss out on this fun opportunity to meet the AMA-Detroit board members and to network with other marketing professionals. Learn about volunteer opportunities and expand your professional network. Bring a colleague. This is great opportunity to introduce your colleagues to the American Marketing Association.
Members are encouraged to bring along a colleague and introduce them to the AMA.
This is a FREE event with a cash bar available.
Light appetizers will be provided.

Incite Summit - The USA’s best brand-focused marketing conference

November 12-13, 2015
Brooklyn Bridge Marriott, Brooklyn, New York
Returning for the 3rd year, the Incite Summit brings together over 200 senior marketers from large brands to learn about the future of marketing.
An unrivaled speaker lineup of over 30 Chief Marketing Officers and other senior leaders from companies like Dell, Amtrak, Cisco, Citi, AIG, ESPN, Activision, HSBC and more will share their expertise, case studies and best practice with you.
They will help you capitalize on the big opportunities in marketing right now:
Get Closer to your Customers through Data: Leverage data from multiple sources to build a detailed, comprehensive picture of your customers
Deliver a Seamless, Exceptional Customer Experience: Get marketing, care, data, social and mobile to work together - flawlessly
Leverage Content for Deeper Engagement: Scale content marketing to transition from a brand to a publisher
Move More Quickly and Get More Agile: Streamline and evolve internal structures and workflows to move at the pace of your customers
Build a Consistent Brand in a Fragmented Landscape: From content, to social, to email, to websites - build a strong brand across many channels and platforms
AMA members qualify for a $100 discount – use ‘AMA’ as a discount code when booking.

Community Change: Engaging Through Data

Friday, November 13, 2015 (11:30am - 1:00pm)
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075
Conference Room T-410
Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
FEE: No charge for everyone!
BROWN BAG LUNCH: Everyone attending should bring their own lunch.
Discussion Leader: Erica Raleigh
Erica Raleigh joined Data Driven Detroit (D3) as a founding member in 2009. Now the Director, she began as a Research Analyst, with a background in housing, community development, transportation, and public safety research. She is the lead author on “Neighborhood disinvestment, abandonment and crime dynamics” which was awarded the 2014 Best Conference Paper Award at the Urban Affairs Association annual conference.
D3 houses a comprehensive data system that includes current and historic demographic, socioeconomic, educational, environmental, and other indicators, allowing analysts to illustrate complex relationships by combining different datasets to reveal the true stories of our regions, cities, and blocks. D3 is committed to providing access to information that can drive better decision-making, believing that everyone should have equitable access to information to make the best decisions possible for themselves, their organizations, and their communities.
Raleigh holds a Master of Urban Planning from Wayne State University, and a Bachelor of Arts in Hispanic Studies from the University of Michigan.

MRM/McCann Digital Marketing Night

November 2, 2015 6:00pm
University of Michigan - Dearborn
19000 Hubbard Drive Dearborn, MI 48128
Quad E, Fairlane Center North
MRM//McCann & The Future of Digital Marketing
Tamy Harms - President MRM//McCann
From Mad Men to Math Men: Data Driven Marketing
Subu Desaraju - MRM//McCann, SVP, Performance Marketing & Analytics
Insights Into Digital Strategy
Special Guests - General Motors
From iPhone to EyePhone: What Comes After the Smartphone?
Dr. Young K. Ro - UofM Dearborn, Associate Professor of Operations Management
Dr. Philipp A. Rauschnabel - UofM Dearborn, Assistant Professor of Marketing
This is a FREE event.
Food, drink and networking reception will precede this lecture.
Updates and more info at: amaumd.org or amaumdearborn@gmail.com

Back to the Future: An Evening with Marketing and Sales Executives (MSED's) Platinum Award Finalists

October 29, 2015 (5:00- 8:00pm)
Management Education Center, 811 W. Square Lake Road, Troy, MI 48098
The MSED Platinum Award was created to specifically recognize individuals and teams who achieved success in marketing and sales.
For the past 21 years, MSED has held an annual awards Gala to celebrate leadership excellence in Southeast Michigan. The MSED Platinum Award was created to specifically recognize individuals and teams who achieved success in marketing and sales.
This year, we are inviting past Platinum Award finalists to present their keys to success - what they accomplished to be nominated, why their efforts were successful and what are their results today.
Each finalist will give a 5-minute presentation in a TEDx-style format and then a Q&A session will follow.
Dan Wolan, Director of Sales, Starbucks Sales Team - Productions Plus
2014 Platinum Award Finalist
Molly MacDonald President and Founder, The Pink Fund
2013 Platinum Award Winner
John Brennan, President, IHS Automotive
2008 Platinum Award Winner
Yannick Greiner, Director, International and OEM Sales, Rugged Liner
2012 Platinum Award Winner
Chad Toms, Vice President, National Accounts Reliance One, Inc. Team
2012 Platinum Award Winner
John Chalifoux, President & COO, Motor & Equipment Mfrs. Association
2013 Platinum Award Finalist

AMA at SMAMi's Annual Meeting with Scott Monty

October 21, 2015
6th Street Lofts 1535 Sixth St., Detroit, MI 48226
The event will begin with a Meet and Greet with Scott Monty and notable Marcom executives. The fireside chat will follow, with high-level content focusing on global strategy, story telling, and crisis communications. We'll share exciting recent developments and toast to the upcoming year. The event will conclude with a networking mixer and entertainment. Hors d'oeuvres and complimentary reception libations will be served.
Enter code “AMA” to receive the member rate.

Digital Summit Detroit

September 22 - 23, 2015
Join us at Michigan’s definitive digital marketing gathering, this Sep 22-23 in Detroit! Join hundreds of your peers and get the scoop on the latest digital marketing trends and practices from leading brands such as Netflix, Zappos, HubSpot, GM, Microsoft, Salesforce, NBCUniversal, Virgin America, BuzzFeed, StumbleUpon & more. Hear keynotes from Andy Beal (Trackur) and Tim Mahoney and fill your brain with essential topics including Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Email, Search, Analytics & Data, Video and much more! See the full program and speaker list at digitalsummitdetroit.com and save $50 on registration with code AMADET50 (only a limited number of seats available).

“Principles of Good Research: It’s All About Insights” | AMA Marketing Research Special Interest Group Event

Thursday, September 17th, 2015 (11:30am-1:00pm)
Discussion Leader: Joel Lieberman, Senior Manager at General Motors part of the Global Market Research Group
FEE: No charge for everyone!
BROWN BAG LUNCH: Everyone attending should bring their own lunch.
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075
Conference Room T-410
Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
About Joel Lieberman:
Joel Lieberman is a senior manager General Motors Global Market Research group. He leads two teams of professional market researchers, supporting Global Connected Customer Experience (including OnStar) and Customer Care & Aftersales organizations. They do qualitative and quantitative research, using local and global market research suppliers as well as DIY tools. They are responsible for study design, supplier relationships, research execution, data analyses, insight development, and presentation of findings to leadership.
Joel has an MA degree in Statistics from the University of Michigan. His first job after grad school was with Texas Instruments, Ecological Services Division, developing and managing environmental research studies to understand the environmental impact of Con Ed’s Nuclear Power Plants at Indian Point, NY.

Content Marketing World 2015

September 8-11, 2015
Content Marketing World is the one event where you can learn and network with the best and brightest in the content marketing industry. You'll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your audience.
CM World offers more than 80 sessions presented by leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas that you can shake an orange stick at. Oscar-nominated actor, author, and business motivator John Cleese will be a keynote speaker.
Use Discount Code MEDIA100 and Save $100 on your Registration!

Summer in the D!

August 12th, 2015 (6:30 - 9:00pm)
Join us and Adcraft Detroit for a fun evening on the Detroit River!
Diamond Jack (Boat leaves at 7pm!)
Dinner, Boat ride, DJ, Dancing, Prizes, Open Bar (beer/wine/pop/water only; cash bar for liquor)
NOTE: THIS IS A "TICKETLESS" EVENT; REGISTRATION LIST ONLY.

"Communicating Data with Executives and Stakeholders” with iDashboards

Wednesday, June 17, 2015 (11:30 – 1:00 pm)
LOCATION: Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075
Conference Room T-410
Enter the UTLC (University Technology & Learning Center) building on the left & turn right to the elevators.
Take the elevator to the 4th floor & the room (T-410) is to the right of the elevator.
FEE: No charge, Free for everyone!
BROWN BOX LUNCH: Everyone attending will be provided with a brown box lunch.
Discussion Leader: Mike Soave
You’ve embraced Big Data. But now that you have all that data, is it getting used correctly? Mike Soave is a data visualization expert with iDashboards (www.idashboards.com), helping companies make their data more productive through interactive dashboards. You’ll see how disparate data silos can be combined to create user-friendly graphics that are far more insightful than the traditional spreadsheet or static pie chart.
Founded in 2003 in Troy, Michigan, iDashboards creates dashboard software and is a pioneer in the data visualization marketplace. Featuring award-winning engineering and patented technology, they’re making it easier to understand your data. iDashboards software creates easy-to-build, dynamic dashboards that offer fresh insights, allowing you to draw actionable meaning from raw data.
Mike came to iDashboards from ADR, where he empowered market research companies to collect survey information digitally, delivering faster and easier access to survey results while generating more accurate results.
Who should attend this meeting: Anyone interested in gaining better insights in your data allowing you to make right time decisions for your organization.

Marketing Tech: Are You Doing it Wrong?

Wednesday, May 13, 2015
Keynote Speaker: Chip Maxwell, Application Sales at Oracle Marketing Cloud
Where: VisTaTech Center, Schoolcraft College
Livonia, MI
Chip has years of experience in management, marketing, and sales with category leaders Oracle, Apple, Roche and Quest Diagnostics. His career has been focused primarily on software sales and technology consulting in high-growth businesses. In recent years, that has led him to the world of start-ups, including three acquisitions.
Chip’s experiences have given him the insight to advise clients who want to measurably grow revenue but are frustrated trying to understand how best to get that done, especially in a constantly-evolving digital landscape.
From his presentation, you will gain:
A deeper understanding of trends impacting marketing and advertising technology
A framework for evaluating new and existing software and services
Insight to the problems that your peers (local and nationally) are facing, and how they solved them
Complimentary hors d'oeuvres will be served and cash bar available.

“Industry Disruption Being Driven by Big Data and What Market Researchers Can Do to Exploit the Opportunity” with Vision Critical Market Research Shared Interest Group Event

Monday, March 30 2015 (11:30 AM - 1:00 PM)
DATE: Monday, March 30th, 2015
TIME: 11:30 am – 1:00 pm
LOCATION: Lawrence Tech University
21000 W 10 Mile Rd, Southfield, MI 48075
Conference Room T-410
FEE: No Charge for everyone!
BROWN BAG LUNCH: Everyone attending must bring their own lunch.
Discussion Leader: Scott Miller
Scott Miller is the CEO and a board member of Vision Critical. In this capacity, Miller focuses on developing and leading the execution of Vision Critical’s strategy including strengthening relationships with customers and partners, driving innovation and growth across all markets and ensuring operational excellence across the company.
Who should attend this meeting: Market researchers and those interested in marketing research in the metro Detroit area.

2nd Annual John Gongos Scholarship Event
Michigan State University: Master of Science in Market Research: "‘Innovation’ & ‘Change’ in the Market Research Industry Symposium"

Wednesday, March 25, 2015 (6:00 - 9:00PM)
AMA Detroit and the Michigan State University MSMR Program invite you to attend this event featuring industry leaders from GfK, Vision Critical, General Motors, Ford, and FCA. All proceeds will support the John Gongos Scholarship Fund.
Co-Moderators:
Debbie Pruent Chief Operating Officer, GfK Consumer Experiences
Scott Miller President and CEO, Vision Critical
Panelists:
Andy Norton Executive Director of Global Market Research, General Motors
Christine Stasiw Lazarchuk Global Consumer Insights, Ford Motor Company
JoAnn Heck FCA and Advisory Board Member, MSMR

Marketing, Sports & Entertainment: A Night Out with the Detroit Pistons

Wednesday, February 11, 2015 (5:30 - 9:30PM)
Join us at The Palace for an informative and fun-filled evening. We’ll begin with a presentation on Sports and Entertainment Marketing from a member of The Palace Marketing Professionals Panel, then we’ll enjoy the Pistons/San Antonio Spurs game, along with some exclusive, after-game fun.
Your ticket will include:
The presentation
One upper bowl game ticket
A $9 food voucher to use at Palace vendors
Pistons gift bag
A post-game shot and photo-op on the court
Schedule:
5:45 pm Speaker presentation
7:30 pm Pistons/San Antonio Spurs game
- Parking is $10 upon arrival
- Park and enter at the West Atrium to meet for registration.
Get your tickets early!
Ticket part of the AMA reserved block open to the public on Feb 4th!

Web Analytics Tips, Tricks and Traps for Marketers

Wednesday, January 28th, 2015 (6:00 - 8:00PM)
Keynote Speaker: Chris Grant, Director of Analytics at Enlighten
Chris is a seasoned marketer who has been in the online analytics business for decades. She would not still be working in the analytics field had web analytics continued to be lip service, boring, ignored or not useful.
Chris will have specific and eye-opening examples of analytics successes, and maybe a few bloopers.
Key presentation takeaways:
Learn about web analytics approaches and priorities every marketer should know, with real-life examples emphasizing cost-effectiveness and usefulness
Receive material that is relevant and informative whether you are new to web analytics or are already an experienced user
Go back to work with something new to try or recommend
Complimentary hors d'oeuvres will be served and cash bar available.

“Creative Storytelling Utilizing Research” with Airfoil
This event is part of our Market Research Shared Interest Group Events

DATE: Friday, November 14th, 2014
TIME: 11:30 am – 1:00 pm
LOCATION: Airfoil - 1000 Town Center Drive, Suite 600, Southfield, MI 48075
FEE: No Charge for everyone!
BROWN BAG LUNCH: Everyone attending must bring their own lunch
Discussion Leader: Leah Haran
Ms. Haran is a Senior Vice President of Airfoil (www.airfoilgroup.com). Leah creates innovative, award-winning programs. She believes smart insights are at the core of every strong marketing communications plan, idea or campaign and develops sound measurement programs to prove business value.
Leah brings more than 20 years of marketing communications experience working across a variety of industries including technology, automotive, retail, healthcare, consumer packaged goods (CPG), and quick service restaurants (QSR). She has worked with global brands like Microsoft, eBay, Starbucks, General Motors, Procter & Gamble and McDonald’s. She started her career as a reporter with Advertising Age covering a variety of beats including consumer trends and market research.
Who should attend this meeting: Market researchers and those interested in marketing research in the metro Detroit area.

Times they are a changin': Keeping your brand relevant in a digital world

Tuesday, November 11th, 2014 (6 - 8pm)
Keynote Speaker: Rose Glenn, Sr. V.P. of Communications
and CMO, Henry Ford Hospitals
Location: VisTaTech Center at Schoolcraft College
(18600 Haggerty Rd. Livonia, MI 48152)
Your brand promise is the foundation of your marketing strategy. Rose will talk about Henry Ford Health System’s journey to harness the power of its brand and differentiate in the noisy, cluttered digital landscape.
You will learn how to:
Clearly define your brand promise by understanding what your customer wants from you. Engage with your customers how, when and where they want (with few staff members). Develop the skills you need to make you marketable in the ever-changing digital world

Earn It, Don't Buy It: Social Marketing in a post-Facebook World

Wednesday, October 22nd, 2014 (6 - 8pm)
Keynote Speaker: Jim Tobin, President, Ignite Social Media
Jim will provide unique insight into the changing social media marketing landscape and offer actionable strategies to help you design social media marketing programs that earn engagement and drive business results for your brand.
You’ll learn how to:
Get real social media fans that care about your brand for the right reason.
Put those fans to work and activate them to support your brand.
Get ready for a world in which Facebook is less central.
Do all that, and you’ll have earned the attention that your brand needs to drive the right business objectives from your social media marketing.

Mix and Mingle: AMA Detroit Networking Event

Thursday, October 16th, 2014 (6 - 8pm)
Don’t miss out on this fun opportunity to network with other marketing professionals, meet AMA Detroit board members and expand your professional network.
Members are encouraged to bring along a colleague and introduce them to the AMA.
Appetizers will be provided for the first hour.
There will be a cash bar available with Happy Hour prices until 7:00 p.m.
Bar Louie Happy Hour Specials
$3.25 Drafts
1/2 Price Wines
$5.25 Martinis
1/2 Price Apps & Flatbreads

An Overview of B2B Research with Ducker Worldwide

Thursday, September 25th, 2014 (11:30am-1pm)
DATE: Thursday, September 25th, 2014
TIME: 11:30 am – 1:00 pm
LOCATION: Ducker Worldwide - 1250 Maplelawn Drive Troy, MI 48084
FEE: No Charge for everyone!
BROWN BAG LUNCH: Everyone attending must bring their own lunch.
Ducker Worldwide has graciously offered to provide beverages and dessert
Discussion Leader: Joanne Ulnick
Ms. Ulnick serves as CEO and Managing Principal of Ducker Worldwide. She also serves on the Board of Directors. Ms. Ulnick began her career with the company as an industry research analyst and continues to work actively on client engagements. She directs long-term global client relationships, many of which span nearly a quarter-century. Ms. Ulnick brings a unique perspective to all client engagements with over 25 years of experience in research and strategy development.
Ms. Ulnick has particular expertise in construction equipment, off -road vehicles, chemicals, industrial products, and building and construction products. Specific areas of focus include buying behavior analysis, segmentation, competitive intelligence, customer and market due diligence, customer analysis, benchmarking, strategy development and execution.
Who should attend this meeting: Market researchers and those interested in marketing research in the metro Detroit area.

AMA Detroit presents: "The Connected Car" with John McFarland, General Motors

Wednesday, September 24, 2014 (6-8pm)
AMA Detroit welcomes John McFarland, Director of Global Marketing & Innovation at General Motors to Lowe Campbell Ewald on September 24 from 6-8pm. He will discuss the importance of consumer connectivity in relation to the auto industry and how advancing technologies, infotainment systems and telematics directly impacts the marketing strategy of one of the world's largest automakers. This will include the following:
Insights and trends that are driving how we go to market
The role that the OnStar brand plays within GM’s connected car strategy
What the connected future looks like for automakers
$35 members; $45 non-members; $20 students
Hors d’oeuvres provided | Cash bar
Location:
LOWE Campbell Ewald
2000 Brush Street
Detroit, MI 48124

Marketing in the MLB

Monday, August 11, 2014 (5:30-8pm)
AMA Detroit presents "Marketing in the MLB" with the Detroit Tigers
Join us for a behind-the-scenes tour of Comerica Park, then hear how the Detroit Tigers are using social media to engage fans, build loyalty and drive revenue. Our hosts will be Ron Wade, Director, Marketing, and Mac Slavin, Marketing Coordinator-Social Media.
Speakers' highlights will include:
How the Detroit Tigers utilize Social Media before, during, and after a game/event
Social Media’s effect on the Tigers Organization
The role Social Media plays in the overall marketing efforts of the Detroit Tigers.
This event sells out, so be sure to register early. Provide us with your Twitter handle for some interesting communications throughout our visit!
Validated parking will be available in Lot #1 outside the Tiger Club Entrance. Dress is business casual.
Join us immediately after the event at The Elwood Bar & Grill for networking and fun! Food and beverage will be available for purchase.
300 E Adams St. Detroit, MI

AMA Detroit Mix and Mingle

Thursday, July 24, 2014 (6-8pm)
BlackFinn American Saloon - Royal Oak
530 S Main St. Royal Oak, MI 48067
You're invited to Mix and Mingle with AMA Detroit!
Appetizers will be provided for the first hour.
There will be a cash bar available with Happy Hour prices until 8:00 p.m.
Don’t miss out on this fun opportunity to network with other marketing professionals, meet AMA Detroit board members and expand your professional network.
Members are encouraged to bring along a colleague and introduce them to the AMA.
Tuesday, May 20th, 2014 (Noon-1pm)
Marketing Research Special Interest Group (SIG)
An overview of the Qualtrics online research software
Discussion Leaders:
Andy Specht, Associate Market Research Manager, Cengage Learning
Lori Schoenenberger, Market Research Manager, Cengage Learning
Cengage Learning is a publisher of print and digital information services for the academic, professional and library markets, and sells textbooks, educational software, and training programs.
Who should attend future meetings: Market researchers and those interested in marketing research in the metro Detroit area.

The Continuous Improvement Cycle: Maximizing Impact and Minimizing Risk in the Age of Big Data

Monday, April 28, 2014 (6-8pm)
Keynote Speaker:
Gregory Mishkin, VP, Research & Consulting, at Market Strategies International
Big data research uses large quantities of data to determine what behaviors a broad customer base has exhibited, essentially determining "what" these customers do. Traditional market research methods rely on self-reported measures such as surveys and focus groups to identify the motivations and attitudes of a targeted customer base, or in other words, "why" customers feel the way that they do. This presentation introduces a novel Continuous Improvement Cycle which serves as a framework for how marketers can use market research to better understand what customers are doing, why they are doing it, and most importantly how businesses can change their customers’ actions. Implementing the Continuous Improvement Cycle, marketers can maximize business impact by targeting messages, promotions and products – while minimizing risk by determining in advance how successful and impactful these marketing efforts will be.

An Introduction to SAS: Business Analytics and Business Intelligence Software Program | Marketing Research Special Interest Group (SIG)

Wednesday, March 19th, 2014
Discussion Leader: Kevin Cagle, Senior Decision Analyst at Martz Research. Kevin will give a high-level introduction to SAS, demonstrate how to utilize the Enterprise Guide (the drop down menu), and show how to run data analysis outputs.
Who should attend future meetings: Market researchers and those interested in marketing research in the metro Detroit area.

Start Up! A peek inside a Business Incubator

Wednesday, February 12th, 2014 (6-8pm)
Attendees toured the resident start-up companies housed in the Pony Ride building one of Detroit’s most successful business incubators. They heard how venture capitalists, business incubators, and entrepreneurs are collaborating to turn the Detroit economy around.
Attendees learn about:
The current environment for start-ups in the Detroit Market.
How venture capital companies work and how business incubators provide a place to start.
Gained insights from a recently funded start-up business about the process for securing start-up funding.
Keynote Speaker:
Phillip Cooley, owner of Ponyride and Slows BBQ
Jacob Cohen, partner at Detroit Venture Partners
Ryan Landau, CEO & Co Founder, Chalkfly.com

Creating an Integrated Communication Strategy

Wednesday, January 29th, 2014 (5:30-8pm)
Attendees received a behind the scenes tour of Joe Louis Arena and had the opportunity to hear from Rob Mattina, Vice President of Marketing, Olympia Entertainment, for the Detroit Red Wings. Rob is the talent behind all marketing initiatives and is currently playing a large role in the development of the first ever Hockeytown Winter Festival, which encompasses 15 days and a number of events.
Keynote Speaker:
Rob Mattina, Vice President of Marketing, Detroit Red Wings
Attendees learn about:
The importance of social media as part of the overall marketing mix
Integration of all communication channels and consistency across all platforms

Kick-off Meeting: This initial meeting on November 21st was to identify topics of interest and logistics for future meetings | Marketing Research Special Interest Group (SIG)

Thursday, November 21st, 2014 (Noon-1pm)
Who should attend future meetings: Market researchers and those interested in marketing research in the metro Detroit area.
About the AMA Detroit Marketing Research SIG: The AMA Detroit Marketing Research SIG is being developed to support and enrich the marketing research professionals' professional development and networking in the Detroit region. The meetings will be informal, but organized. Ideas for discussions and learning/training will come from the SIG and be provided by the SIG.

Ally Financial Inc.: Transforming a 100-Year-Old Company

Tuesday, October 15th, 2013 (6-8pm)
Attendees heard the story of how GMAC reinvented itself and learn what it’s like to be an Ally. Changing the name and launching a new brand was just the beginning!
Keynote Speaker: Andrea Riley, Chief Marketing Officer, Dealer Financial Services at Ally Financial Inc.
Attendees learn about:
How a 100-year-old company survived changing literally everything.
The power of marketing as a catalyst for such dramatic change.
Creating an opportunity where there is seemingly none.

Garden Fresh: Developing a Successful Business Strategy

Thursday, September 12th, 2013 (6-8pm)
AMA Detroit welcome Dave Zilko, Vice Chairman, Garden Fresh Gourmet, who shared the incredible story of how Garden Fresh Gourmet has grown to be one of the leading salsa and tortilla chip producers in the country. Dave gave us an in-depth look at what’s behind the company’s success and the lessons learned along the way. In addition to learning about the drivers of Garden Fresh Gourmet's success, attendees were able to sample some of their products.
Attendees learn about:
Garden Fresh Gourmet's approach to driving growth
How the firm successfully expanded from its 'salsa roots' to a multi-product company
Lessons learned in building a successful entrepreneurial company

Detroit Tigers: Keeping Fans Engaged
Attendees receive a behind the scenes tour of Comerica Park and had the opportunity to hear from Eli Bayless, Director of Promotions and In-Game Entertainment for the Detroit Tigers.
Eli is the creative talent behind the promotional concepts, branded giveaways and in-game entertainment options that complement and improve existing marketing and promotional efforts.
Attendees learned about how marketing plays a key role in:
Fan interaction programs
In-Game Entertainment
Pre and Post Game Engagement
Complimenting and enhancing Tigers Marketing Efforts