Webinar: Brand = Experience Story

Featuring Russ Klein, CEO of the American Marketing Association

Tues., May 4, 2021  |  Noon-1 PM

End your Addiction to Storytelling: Building Brands through Experience Design

Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.

Cost: Free

Who Likes Global Brands?

Featuring Irem Yoruk, Ph.D., Wayne State University

Wed., May 12, 2021  |  11:30 AM -1 PM

Lawrence Technological Unversity, Southfield, MI

Irem will discuss why consumers buy local and global brands and what individuals expect from local and global firms. Understanding the drivers of consumers’ purchase decisions and their expectations, she will shed light into and provoke some questions about who is more prone to preferring local and global brands.

About the AMA Detroit Marketing Research Shared Interest Group:

The AMA Detroit Marketing Research SIG was developed to support and enrich the marketing research professionals' development and networking in the Detroit region. The meetings will be informal, but organized. Ideas for discussions and learning/training will come from the SIG and be provided by the SIG.

Location

Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075

Room M336, Wayne H. Buell Building #5 (3rd floor). This is directly across from Donley Residence Hall.

If you come in the main door of the Buell building, you are on the correct floor. Go to the left, down the hallway, and make another left at the Office of the Dean. The room will be on your left side, right above the atrium.

This event will also be streamed via zoom. You will receive a link the day of the event.

Cost: Free