Upcoming Virtual Event

Experience Management (XM) Research In An Era Of Uncertainty

Join us for this virtual Marketing Research SIG event live via Zoom.  Our presenters Lindsay Ferguson and Lez Dean with qualtricsxm + SAP both have years of experience designing for quantitative and qualitative research projects.


This presentation will cover

  • A brief overview of Experience Management and Qualtrics Research Services
  • A summary of current challenges in market research, including the global pandemic and market insecurity
  • Recent case studies addressing these challenges
  • Key takeaways for future research

Who Should Attend

Do you want to get ideas on how to optimize your research insights within your organization or for your clients? If so, then you absolutely should attend this unique event.

Event Info

Date: Thursday, May 21st, 2020

Time:11:30am - 12:30pm

Location: Webinar using Zoom. Please sign in by 11:30
Register: Register for this webinar here!

Our Presenters

Lindsay has over 3 years of experience at Qualtrics working with researchers in the corporate and academic space.

Lindsay currently works with Qualtrics clients in Higher Ed on their research needs, both market research at the institutional level (Brand Experience, Fan Experience for athletics, Student Life Cycle, etc.) and academic research for publication at the individual level.

Lindsay holds a Bachelor of Science degree in Biopsychology, Cognition, Neuroscience, and Spanish from the University of Michigan-Ann Arbor.

Liz Dean M.A., Survey Methodologist and XM Scientist

Elizabeth has over 20 years of experience designing quantitative and qualitative research for commercial, academic, and federal customers.

Liz advises Qualtrics clients on methodological best practices across subject areas, including survey and market research, questionnaire design, brand health, market segmentation, technology adoption, and cross-cultural research. She specializes in designing surveys, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process.

Liz holds a Master’s degree in Political Science from the University of Wisconsin. She has published research in the International Journal of Social Research Methodology, Military Psychology, Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press.