What Is Multicultural Marketing And Why Do You Need It?

Upcoming Virtual Event

Tue, September 22, 2020

11:00 AM – 12:00 PM

The diversity of the U.S. population is growing. Organizations understand the need for marketing and connecting to diverse audiences.

But understanding the need is one thing, while creating an effective marketing plan that is supported and used is another.

Find out what marketers need to know about multicultural markets, and how to effectively bridge the gap between understanding and action.

About the Speaker:

Lydia Michael, President & Owner Blended Collective

Lydia Michael is the President and Owner of Blended Collective, a multicultural marketing and brand consultancy. A thought leader in multicultural marketing, diversity and inclusion, Lydia focuses on helping brands each and engage diverse audiences and consumers through brand, content and multicultural marketing strategy, which requires an authentically and culturally engaging approach. In 2018 and 2019, she received several diversity and marketing-centered awards for her work through Blended Collective.

For more about Lydia, visit blendedcollective.com and lydiamichael.com.

Upcoming Virtual Event

Content Marketing World 2020


When: October 13-16, 2020

Register Today!

Content Marketing World brings together more content marketing minds than any other event on the planet. If you want to learn from, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, there’s something for you at #CMWorld.

Now a one-of-a-kind digital event, CMWorld 2020 offers hundreds of conference sessions, industry forums and workshops, presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Not only that, we’re planning to deliver more education, networking and information to our community online before and after the main event. So mark your calendar for October 13-16, 2020.